Before we implemented TIBCO solutions, we understood we needed better data governance. Suen noted, "I'm grateful for the insights TIBCO provided us. With greater access to important business data, users could better understand customer behavior and passenger preferences. The project promoted data availability and use across MTR's many business domains, such as analytics, operations, and compliance. MTR deployed a TIBCO agile data fabric design using TIBCO EBX master data management and TIBCO Data Virtualization software as the foundation for its Data Analytics Hub project. To do this, we need to implement leading technologies." We want to position ourselves as the best transportation service, not only in Hong Kong, but also in the world. Ted Suen, MTR CIO, shared, "We always want to see how we can adopt different technologies to help us to innovate and provide better customer service. MTR sought out leading technology solutions to enable faster, more accurate data retrieval for better customer insights. MTR is working hard to transform itself into "a more environmentally and socially responsible company, one that can successfully take on the challenges of tomorrow and grow symbiotically and sustainably with the communities it serves." 1 To take advantage of its data opportunities, the company wanted to streamline its data storage for memberships, campaigns, promotions, and purchases for all its line of business: transportation, property development, and retail marketing. By diversifying its lines of business, the company also diversified its data, which made data collection vastly more complex. Hong Kong MTR has built on its immense success over the last several decades, evolving into a sophisticated transport system operator, property developer, and customer marketing platform. TIBCO® Messaging - Eclipse Mosquitto Distributionĭata intelligently for better access, trust, and controlĬonfidently with real-time data-driven intelligence.Seamlessly any application, device or data source
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